In order to maximize respondent participation, it is often beneficial to use more than one data collection method for a project. Mixed-mode surveys consist of:
Mail / Paper
Internet / Web
Person to Person
Star Data Systems’ in-house data collection professionals are highly experienced in every aspect of telephone interviewing, scanning of paper questionnaires, Internet surveys, and one-on-one interviewing.
Advantages to Star Data Systems Mixed-Mode Interviewing
Having all of your data collected in one place provides a number of significant benefits for carrying out market research surveys, including:
Maximizing response rates
Faster, more efficient data collection
Lower survey cost
Sample is representation of diverse population
Respondent may switch from one mode to another
With over a decade of experience, Star Data Systems has built its reputation on quality data collection. Give us a call and experience what quality service is all about.